Every wondered if those campaigns work?

"There is a broadening concern that business marketing is taking on the patina of philanthropy and crowding out philanthropic activity and even substituting for it"

“We’re not encouraging people to buy more, but if they’re going to buy a pair of Armani sunglasses, we’re trying to get a cut of that for a good cause”

“Red is not a charity; it’s a business”

These are all quotes from a great article on Product(RED) from the New York Times this past weekend exploring the details and facts about the campaign. You can read it here.
Every time I see a GAP commercial promoting their (RED) campaign, I've wondered if it's really working. This article may not exactly answer that question as much as complicate it, but maybe it's good to be reminded that saving the world is not as easy as buying a shirt or bracelet.

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